Debate in the real world is primarily won by whoever controls the words and concepts that shape the discourse. 
One person's freedom fighter is another person's terrorist. That's why those who tap into the listeners' realm of connotations persuade before even fully making their case.

The choice of words and art of framing dramatically influence people's understanding, mood, and motivation.

This lecture will help you find the right words to make you more understandable, memorable, and moving - or in other words, more convincing. 

Through a series of simple dos and don'ts, we will learn:

• Adapting our words to the situation and our specific position. Becoming more convincing from the get-go.
• Articulating opposing ideas without giving them too much power.
• Avoiding semantical traps.
• Using words to steer the discussion our way.
• Identifying manipulative choice of words (as often reflected in politics and the media). Protecting ourselves against such tricks.

Throughout the lecture, we will draw upon the latest in linguistics, cognitive science, and psychology. We will demonstrate excellent language use by turning to some of the best debate speeches in the world. Lastly, we will practice the skills learned on heated discussion topics.

This workshop is ideal for anyone who knows what they want to say, and wants to nail down how to say it in a way that makes a difference!

As a result, you will:

• Express yourself more clearly and precisely.
• Enhance your critical and analytical thinking and improve your media consumption skills.
• Ensure your messages are memorable and emotionally impactful.
• Speak more confidently in front of various audiences.